7 Important Reasons Why You Need Good Packaging and Labeling of your Agricultural Products
Packaging and Labeling
Packaging is the science and art of presenting your farm produce, products in an enclosed, protective, attractive, and organized form for distribution, storage, sale, and use.
Packaging also refers to the process of design, evaluation, and production of a package.
It can be described as a coordinated system of preparing goods for transport storage in a warehouse, logistics, sale, and to get the farm products ready for end-use.
The cardinal importance of packaging and labeling is to form and provide a good container for the products.
To provide an easy means of transporting products, preserve and inform prospectus buyers on the products they are to buy.
proper packaging
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Packaging and labeling make goods and services appealing to customers, by giving detailed information about the product’s benefits and uses.
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Packaging protects the objects (products) enclosed in the package, protects the products among other things from mechanical shock, vibration, electrostatic discharge, compression, the effect of temperature and atmospheric weather, etc.
1. Branding and Identity
is one of the most important factors when it comes to the packaging and labeling of agricultural products.
It is the most singular factor that will distinguish your product from the rest.
Branding and identity will greatly help in projecting the ideals and principles of your farm and company to the world, i.e. what you stand for.
Proper good packaging and labeling of your farm produce will create a wonderful signature, quality, and uniqueness for your brand.
The farm produces, and products in your locality, city, town, country, and around the world.
These will facilitate a global presence.
packaging and labeling
2. Packaging Provide a Barrier from the Atmosphere and the Weather
Barrier protection a barrier from oxygen water vapor, dust, etc. is often required permeation is a critical factor in design.
Some packages contain desiccants or oxygen absorbers to help extend shelf life. Modified atmosphere or controlled atmosphere are also maintained in some food packages.
Keeping the content clean fresh, sterile, and safe for intended shelf life is the primary function.
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3. Packaging and labeling facilitates groupings and easy accessibility and recognition
Packaging allows products to be categorized according to size, colors, composition and grouped together in one package for reasons of efficiency and demands.
labels
4. Packaging help in conveying information
Packages and labels communicate how to use, transport, recycle or dispose of the package or products. Most especially for pharmaceutical, food, medical and chemical products that require strict adherence to manufacturers’ instruction.
Labeling allows the consumers and the end-users to have full knowledge of the product they are using or buying. As regards the manufacturing dates and expiry dates etc.
Some types of information are required by government agencies for some packages in their labels used to track and trace purposes.
5. Good Packaging and Labeling Increases Sales
Proper packaging and labeling can be used by marketers to encourage potential buyers to purchase the products.
Good packaging and labeling with good graphic design detailing the importance of the product and its uses, benefits to the customer with an appealing and enticing look will promote sales.
For several decades marketing communication and graphic design are applied at the surface of the package to increase sales.
packaging of eggs
6. For Security and Authentication
Packaging can play an important role in reducing the security risk of shipment. Packaging can be made with improved tamper resistance to deter tampering.
And also can have tamper-evident features to help indicate tampering packaging can be engineered to help reduce the risk of package pilferage.
Some package construction is more resistant to pilferage and some have pilfered indicating seals. Packages may include authentication seals and use security printing to help indicate that the package and content are not counterfeit.
7. For Convenience and Ease of Distribution
One of the good advantages of proper packaging and labeling is the ease of distribution, handling, stacking display, sale, opening, reclosing use, dispensing, and use.
With packaging and labeling, consumers are not bothered with how to use a particular product. Properly packaged products are hygienically packed in containers sealed from other harmful vices.
Well-labeled products give consumers a sense of safety, security, and prestige. Indicating to the consumer the factory address and the components and composition of the products.
In summary
Consumers are mindful of their health, therefore important parameters such as the product’s composition, constituents, manufacturing, and expiry dates are always on the lookout.
The packaging and labeling, graphic design on the package will certainly influence the distribution and sales of the products.
